Floral Foundations: Kickstart Your Floristry Business

Welcome to our comprehensive 5-day workshop designed to equip you with the skills and knowledge necessary to launch your own floral business. This intensive course is not just about mastering the art of creating beautiful floral arrangements but also about understanding the critical business components essential for success in the floristry industry.

Over the next five days, you will:

• Learn the Fundamentals: Gain hands-on experience with flower sourcing, conditioning, and various floral design techniques.
• Develop Business Acumen: Explore the essentials of running a floral business, including marketing strategies, branding, and financial management.
• Build Your Brand: Understand the importance of creating a cohesive brand identity and how to leverage social media and digital marketing to grow your business.
• Expand Your Creativity: Delve into advanced floral designs, wearable florals, and creative arrangements that will set your business apart.
• Capture Your Work: Learn how to take stunning photographs of your floral creations to attract and engage clients.

This workshop is meticulously structured to provide you with a well-rounded education, combining creative artistry with practical business insights. By the end of this course, you will be well-prepared to turn your passion for floristry into a thriving business.

Now, let's take a closer look at the detailed schedule for our workshop.

Day 1: Morning Session

Sourcing Flowers:

• Where to source flowers
• What to look for when selecting flowers
• How to qualify to purchase from wholesalers
• Overview of the ordering process
• Hidden costs to watch out for

Flower Conditioning:

• Essential routines for any flower enthusiast
• Conditioning and storage techniques
• How to  control the blooming process and extend the lifespan of flowers

Day 1: Afternoon Session

We’ll mix business with pleasure by getting hands-on with flowers.

Bouquet Creation:

• After a demonstration, you will create your own beautiful bouquet using a bucket of seasonal flowers
• Learn an easy method to tie and wrap your flowers for a professional  presentation to your customers

Day 2: Morning Session

Business Essentials:

• Marketing  strategies and identifying your target audience
• Importance of branding and getting it right (it’s more than just picking a name)
• Social Media: effective use of hashtags, advertising on different platforms
• Creating  a website and the basics of SEO (Search Engine Optimization) to get your website noticed

Day 2: Afternoon Session

Flower Crown Creation:

• After a demonstration, you will create your own flower crown
• Discussion on choosing flowers for maximum longevity depending on the occasion

Day 3: Morning Session

Wearable Florals:

• Discussion on wearable florals and their market potential
• Create a floral tattoo together
• Techniques  to ensure your floral creations last longer

Day 3: Afternoon Session

Photography for Florists:

• Learn  how to take stunning photos for your portfolio and social media
• Practical session on camera settings and the editing process
• Photo shoot of your creations with quirky props to set the scene

Day 4: Morning Session

Seasonal Wreath Creation:

• Create a seasonal wreath together
• Discuss various income streams from wreaths throughout the year
• Focus on monetizing your skills

Day 4: Afternoon Session

Floral Swag Creation:

• Make a  floral swag using gypsophila
• Discuss its uses and how to adapt it for year-round sales
• Collaborative  project to create one large swag

Day 5: Morning Session

Creative Arrangements:

• Discuss creating floral designs in unusual containers without floral foam
• Create an arrangement in a bowl and learn how to scale up for larger designs

Day 5: Afternoon Session

Buttonholes and Floral Pockets:

• Create boutonnieres and the increasingly popular flower pocket
• Learn presentation techniques for clients

Workshop price £999

Summary

It’s a lot to cover in 5 days, but this course is designed to help kick-start your floral business, providing both creative and business skills to ensure your success.

The deposit to secure your place is £200 with the remainder to be paid 4 weeks before the workshop. You can easily spread your payments, just get in touch .